I'M
Rachelle todea.
I ELEVATE SOCIAL IMPACT.
Whether I am in an agency, a corporate setting or a nonprofit, I thrive. I put my communications and marketing expertise to work for my team. My communications approach begins with a brand's mission. Next, I build an authentic brand voice for authentic storytelling to deliver principled results that further a brand's impact and bottom line.
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M.S. IN COMMUNICATIONS, SYRACUSE UNIVERSITY
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B.A. IN COMMUNICATION, THE UNIVERSITY OF COLORADO
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MARKETING CERTIFICATE, UNIVERSITY OF PENNSYLVANIA
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GRAPHIC DESIGN, BUSINESS AND JOURNALISM CERTIFICATES
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GOOGLE CERTIFICATES
work
WHAT PEOPLE SAY
ANNALISE ROMOSER, STATE MANAGER
Rachelle is a creative thinker who connects ideas, people and media to make change in the world. Rachelle is a skilled public speaker, a strategist, and a gifted writer who thrives when challenged with new projects. She brings new perspectives and innovative approaches to our work, making the projects we undertake exciting opportunities for growth and change.
TERRI BISSONETTE, EXECUTIVE DIRECTOR
As a member of our founding committee, Rachelle helped the American Indian Academy of Denver create an effective communication plan – including traditional recruiting such as mailers and canvassing and also more contemporary recruiting through social media and other digital outreach - that enabled us to successfully recruit students.
Experience
PRESENT-2023
FOUNDER/CEO & HEAD OF COMMUNICATIONS
TODEA
• Leads agency's new business and proposals.
• Manages consultants and internal and external relations with clients and the public.
• Serves as daily project contact with clients.
• Owns project management.
PRESENT-2018
VOLUNTEER COMMUNICATIONS LEAD FOR COLORADO
SAVE THE CHILDREN ACTION NETWORK
• Created content and social media strategy to pass ballot issue; ballot passed by 67%
• Contributed communications leadership to a statewide campaign, secured $185M
JAN 2022 - SEPT 2022
FELLOW, CORPORATE REPUTATION
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FLEISHMANHILLARD
• Gained in-depth knowledge and experience in an award-winning global PR agency
• Advanced diversity, inclusion and equity
OCT 2021 - DEC 2021
DIGITAL COMMUNICATIONS MANAGER
FIRST NATIONS DEVELOPMENT INSTITUTE
• Elevated the organization's value and increased the organization's impact
• Increased social media reach, 73% increase in impressions, 75% increase in engagements
• Led the organization's first-ever A/B test to meet a 3-month campaign goal in the first month
• Led accuracy to improve transparency and maintain long-lasting relations, avoided a crisis
• Improved inclusive culture by providing alt text content for Facebook, Twitter, and LinkedIn
2013 - PRESENT
JOURNALIST
FREELANCE
• Reporting from the Denver/Boulder area on topics related to Indigenous Peoples
2016 - 2018
CO-FOUNDER & COMMUNICATIONS
AMERICAN INDIAN ACADEMY OF DENVER
•Established foundational digital media presence to communicate existence and purpose and created an appealing inbound marketing interface, recruiting required student enrollment for opening of school
2016 - 2017
MEDIA RELATIONS SPECIALIST
STAND WITH STANDING ROCK
• Self-motivated to contribute media relations expertise to the first metropolis people's march, which catapulted a movement
• Cultivated network of local media to maintain strong partnerships, secure positive coverage, and facilitate quick dissemination of information
2010 - 2013​
PUBLIC INFORMATION OFFICER
NAVAJO NATION HUMAN RIGHTS COMMISSION
• Authored strategic press releases, interview talking points and media responses.
• Improved community relations, restored priorities and improved trust, advocacy, and office performance and reputation.
2006
REPORTER
ARIZONA DAILY SUN
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LET'S CONNECT
Send me a message.